4 Ways to Promote your Trade Business

Running a trade business is not easy. Whether we're talking about landscaping, roofing, or flooring, building projects take time and energy, while admin tasks can keep you busy even after work hours. With so much going on, there’s not much time to look for new business. You need the business to come to you.

We’ve put together a short guide on how to promote your trade online and have customers come to you instead. Here are 4 ways to get started:

1. Get Social

Many people look for information and tradesmen recommendations on social channels. It's a great way to engage with potential customers, show your best projects, and become recognized for your trade services.

Create a page for your business and keep it active. Here are a few ideas for you to try:

-   Introduce yourself, the experience you have in the building industry, your team, and the trade services you offer

-   Share photos of ongoing projects and their progress

-   Share positive customer feedback and tag them so that your post is visible to more people

-   Tag building materials suppliers, builders merchants, and other partners in your post to reach more people.

Be active on Facebook groups and don’t hesitate to show your work. As long as you don’t overshare and spam people, it will help spread the word.

2. Get on Google

When it comes to finding information, everyone goes to Google, be it plumbers near me, how to put up a partition wall, or landscapers in Ealing. This is why it’s important your business is visible on Google and comes up among the first results.

Setting up a Google My Business is the most efficient way to put your name out there. Free and straightforward, it allows people to find information about your trade including general description, service details, videos, offers, and location.

You can also get reviews and share photos which help build trust for potential customers.

3. Brand your vehicle

As a tradesman, you most likely have a vehicle to carry your building materials and take you places. Branding your vehicle is an investment worth making. Wherever you are (parked), people can see the services you have to offer, which can potentially lead to more building projects in the area.

Create a brand that’s easy to recognize so people can remember you when they look for tradesmen for a specific building job. A branded vehicle is a business card on wheels.

4. Go the extra mile

Happy customers are the most reliable source of new referrals, and nothing builds reputation like a top-quality job. When customers are satisfied with the results, they are more likely to recommend you to other people interested in completing a building project. Moreover, they are perceived as trusted sources of information by potential clients.

Don’t hesitate to ask for referrals, be it online or offline. If they are impressed by the projects you deliver, they’ll be happy to help promote your trade. A review on Google or social media takes only a short time for them but can help you in the long term.

It may seem daunting but promoting your trade business doesn’t have to require a lot of time and money. Once you get set up, the online will do most of the work for you. You will build a reputation in the building industry and extend your customer base without hassle.

We love to see your final projects! If you take photos at our branches or while using Lords products and services, make sure you tag us and we’ll be happy to share on our channels.